Optym
Optym
A B2B solution for gate allocation and resource management for major airports and airlines in the US. With Optym, airport operations are centralised and managed from one point of contact. It leverages network optimization to provide the best solution to operators and administrators at any given moment.
A B2B solution for gate allocation and resource management for major airports and airlines in the US. With Optym, airport operations are centralised and managed from one point of contact. It leverages network optimization to provide the best solution to operators and administrators at any given moment.
A B2B solution for gate allocation and resource management for major airports and airlines in the US. With Optym, airport operations are centralised and managed from one point of contact. It leverages network optimization to provide the best solution to operators and administrators at any given moment.
A B2B solution for gate allocation and resource management for major airports and airlines in the US. With Optym, airport operations are centralised and managed from one point of contact. It leverages network optimization to provide the best solution to operators and administrators at any given moment.
Problem
Problem
Airlines and airports often face gate shortages, leading to delays and cancellations. Inefficient turnaround management, staff allocation, and issue alerts exacerbate these issues. Nearly 80% of flights are delayed by at least 15 minutes during aircraft turnaround, costing up to US$26.6 billion annually.
Airlines and airports often face gate shortages, leading to delays and cancellations. Inefficient turnaround management, staff allocation, and issue alerts exacerbate these issues. Nearly 80% of flights are delayed by at least 15 minutes during aircraft turnaround, costing up to US$26.6 billion annually.
Airlines and airports often face gate shortages, leading to delays and cancellations. Inefficient turnaround management, staff allocation, and issue alerts exacerbate these issues. Nearly 80% of flights are delayed by at least 15 minutes during aircraft turnaround, costing up to US$26.6 billion annually.
Problem
Airlines and airports often face gate shortages, leading to delays and cancellations. Inefficient turnaround management, staff allocation, and issue alerts exacerbate these issues. Nearly 80% of flights are delayed by at least 15 minutes during aircraft turnaround, costing up to US$26.6 billion annually.
Goal
Goal
The goal is to enhance gate assignment efficiency, optimize staff allocation, and provide real-time problem alerts to reduce delays and cancellations, improve passenger satisfaction, and minimize financial losses for airlines and airports.
The goal is to enhance gate assignment efficiency, optimize staff allocation, and provide real-time problem alerts to reduce delays and cancellations, improve passenger satisfaction, and minimize financial losses for airlines and airports.
The goal is to enhance gate assignment efficiency, optimize staff allocation, and provide real-time problem alerts to reduce delays and cancellations, improve passenger satisfaction, and minimize financial losses for airlines and airports.
Goal
The goal is to enhance gate assignment efficiency, optimize staff allocation, and provide real-time problem alerts to reduce delays and cancellations, improve passenger satisfaction, and minimize financial losses for airlines and airports.
Market Research & Competitor Analysis
Market Research & Competitor Analysis
Research commenced with an in-depth analysis of existing competitors and a comprehensive exploration of the market for airport management systems. This included identifying key players, evaluating their strengths and weaknesses, and understanding current market trends, user needs, and technological advancements to inform the development of a more efficient and user-centered solution.
Research commenced with an in-depth analysis of existing competitors and a comprehensive exploration of the market for airport management systems. This included identifying key players, evaluating their strengths and weaknesses, and understanding current market trends, user needs, and technological advancements to inform the development of a more efficient and user-centered solution.
Research commenced with an in-depth analysis of existing competitors and a comprehensive exploration of the market for airport management systems. This included identifying key players, evaluating their strengths and weaknesses, and understanding current market trends, user needs, and technological advancements to inform the development of a more efficient and user-centered solution.
Market Research & Competitor Analysis
Research commenced with an in-depth analysis of existing competitors and a comprehensive exploration of the market for airport management systems. This included identifying key players, evaluating their strengths and weaknesses, and understanding current market trends, user needs, and technological advancements to inform the development of a more efficient and user-centered solution.
Requirements & User Interviews
Requirements & User Interviews
I engaged the stakeholders to understand their long-term vision for the product while also interviewing potential users to understand the pain points I could potentially address when it comes to turnaround management. The insights gained from these interviews revealed several common problems in airport and airline operations.
I engaged the stakeholders to understand their long-term vision for the product while also interviewing potential users to understand the pain points I could potentially address when it comes to turnaround management. The insights gained from these interviews revealed several common problems in airport and airline operations.
I engaged the stakeholders to understand their long-term vision for the product while also interviewing potential users to understand the pain points I could potentially address when it comes to turnaround management. The insights gained from these interviews revealed several common problems in airport and airline operations.
Requirements & User Interviews
I engaged the stakeholders to understand their long-term vision for the product while also interviewing potential users to understand the pain points I could potentially address when it comes to turnaround management. The insights gained from these interviews revealed several common problems in airport and airline operations.
Current Journey
Current Journey
According to the data collected, I was able to create a journey map to visualize and understand the current turnaround experience for different parties involved. This helped me to identify facets of the experience that were consuming a lot of time and was creating compounded bottlenecks — leading to an increase in cost due to the amount of time taken for next steps to be executed at different phases of the experience.
According to the data collected, I was able to create a journey map to visualize and understand the current turnaround experience for different parties involved. This helped me to identify facets of the experience that were consuming a lot of time and was creating compounded bottlenecks — leading to an increase in cost due to the amount of time taken for next steps to be executed at different phases of the experience.
According to the data collected, I was able to create a journey map to visualize and understand the current turnaround experience for different parties involved. This helped me to identify facets of the experience that were consuming a lot of time and was creating compounded bottlenecks — leading to an increase in cost due to the amount of time taken for next steps to be executed at different phases of the experience.
Current Journey
According to the data collected, I was able to create a journey map to visualize and understand the current turnaround experience for different parties involved. This helped me to identify facets of the experience that were consuming a lot of time and was creating compounded bottlenecks — leading to an increase in cost due to the amount of time taken for next steps to be executed at different phases of the experience.
Brainstorming Session
Brainstorming Session
Based on the research I conducted and the feedback I received through stakeholder and user interviews, I was able to find some consistencies in the problems that stakeholders face in the turnaround management experience. Through my findings, I started to imagine ideas that could help solve the problems found and streamline the supply chain process in a more centralized way. The brainstorming session allowed me to determine the must-haves and the nice-to-haves in a resource management platform.
Based on the research I conducted and the feedback I received through stakeholder and user interviews, I was able to find some consistencies in the problems that stakeholders face in the turnaround management experience. Through my findings, I started to imagine ideas that could help solve the problems found and streamline the supply chain process in a more centralized way. The brainstorming session allowed me to determine the must-haves and the nice-to-haves in a resource management platform.
Based on the research I conducted and the feedback I received through stakeholder and user interviews, I was able to find some consistencies in the problems that stakeholders face in the turnaround management experience. Through my findings, I started to imagine ideas that could help solve the problems found and streamline the supply chain process in a more centralized way. The brainstorming session allowed me to determine the must-haves and the nice-to-haves in a resource management platform.
Brainstorming Session
Based on the research I conducted and the feedback I received through stakeholder and user interviews, I was able to find some consistencies in the problems that stakeholders face in the turnaround management experience. Through my findings, I started to imagine ideas that could help solve the problems found and streamline the supply chain process in a more centralized way. The brainstorming session allowed me to determine the must-haves and the nice-to-haves in a resource management platform.
Sketch
Sketch
I started my conceptualization process by sketching a combination of different features and components that would address the research and feedback I received during my interviews and market analysis. This allowed me to experiment with different data points to present and determine the best layout to present all the information.
I started my conceptualization process by sketching a combination of different features and components that would address the research and feedback I received during my interviews and market analysis. This allowed me to experiment with different data points to present and determine the best layout to present all the information.
I started my conceptualization process by sketching a combination of different features and components that would address the research and feedback I received during my interviews and market analysis. This allowed me to experiment with different data points to present and determine the best layout to present all the information.
Sketch
I started my conceptualization process by sketching a combination of different features and components that would address the research and feedback I received during my interviews and market analysis. This allowed me to experiment with different data points to present and determine the best layout to present all the information.
Wireframing
Wireframing
After creating a basic outline on paper, I moved on to create low-fidelity wireframes using Figma. The wireframes allowed me to refine the design further, providing a more concrete representation of the overall layout, structure, and functionality of the app. By creating wireframes, I was able to experiment with different design elements and test the usability of the interface before investing time and resources into a more high-fidelity design.
After creating a basic outline on paper, I moved on to create low-fidelity wireframes using Figma. The wireframes allowed me to refine the design further, providing a more concrete representation of the overall layout, structure, and functionality of the app. By creating wireframes, I was able to experiment with different design elements and test the usability of the interface before investing time and resources into a more high-fidelity design.
After creating a basic outline on paper, I moved on to create low-fidelity wireframes using Figma. The wireframes allowed me to refine the design further, providing a more concrete representation of the overall layout, structure, and functionality of the app. By creating wireframes, I was able to experiment with different design elements and test the usability of the interface before investing time and resources into a more high-fidelity design.
Wireframing
After creating a basic outline on paper, I moved on to create low-fidelity wireframes using Figma. The wireframes allowed me to refine the design further, providing a more concrete representation of the overall layout, structure, and functionality of the app. By creating wireframes, I was able to experiment with different design elements and test the usability of the interface before investing time and resources into a more high-fidelity design.
OUTCOME: DISRUPTION MANAGEMENT
OUTCOME: DISRUPTION MANAGEMENT
As Station Operations Manager, David faces the challenge of swiftly managing disruptions, especially during unpredictable weather. Without integrated communication and clear visibility into gate assignments and weather alerts, he finds it difficult to respond effectively. Optym gives David the ability to quickly adjust gate assignments for delayed flights, helping him navigate these challenges with greater flexibility and efficiency.
As Station Operations Manager, David faces the challenge of swiftly managing disruptions, especially during unpredictable weather. Without integrated communication and clear visibility into gate assignments and weather alerts, he finds it difficult to respond effectively. Optym gives David the ability to quickly adjust gate assignments for delayed flights, helping him navigate these challenges with greater flexibility and efficiency.
As Station Operations Manager, David faces the challenge of swiftly managing disruptions, especially during unpredictable weather. Without integrated communication and clear visibility into gate assignments and weather alerts, he finds it difficult to respond effectively. Optym gives David the ability to quickly adjust gate assignments for delayed flights, helping him navigate these challenges with greater flexibility and efficiency.
OUTCOME: DISRUPTION MANAGEMENT
As Station Operations Manager, David faces the challenge of swiftly managing disruptions, especially during unpredictable weather. Without integrated communication and clear visibility into gate assignments and weather alerts, he finds it difficult to respond effectively. Optym gives David the ability to quickly adjust gate assignments for delayed flights, helping him navigate these challenges with greater flexibility and efficiency.
OUTCOME: REQUEST MANAGEMENT
OUTCOME: REQUEST MANAGEMENT
As an Airline Representative, Alex ensures passengers, including high-priority diplomats attending events like the United Nations General Assembly or the G20 summit, are well cared for. Accommodating diplomatic requests swiftly is crucial. With Optym, Alex can submit requests seamlessly, allowing administrators to accommodate them promptly without disrupting current gate assignments or flight plans.
As an Airline Representative, Alex ensures passengers, including high-priority diplomats attending events like the United Nations General Assembly or the G20 summit, are well cared for. Accommodating diplomatic requests swiftly is crucial. With Optym, Alex can submit requests seamlessly, allowing administrators to accommodate them promptly without disrupting current gate assignments or flight plans.
As an Airline Representative, Alex ensures passengers, including high-priority diplomats attending events like the United Nations General Assembly or the G20 summit, are well cared for. Accommodating diplomatic requests swiftly is crucial. With Optym, Alex can submit requests seamlessly, allowing administrators to accommodate them promptly without disrupting current gate assignments or flight plans.
OUTCOME: REQUEST MANAGEMENT
As an Airline Representative, Alex ensures passengers, including high-priority diplomats attending events like the United Nations General Assembly or the G20 summit, are well cared for. Accommodating diplomatic requests swiftly is crucial. With Optym, Alex can submit requests seamlessly, allowing administrators to accommodate them promptly without disrupting current gate assignments or flight plans.
OUTCOME: GROUND SERVICES MANAGEMENT
OUTCOME: GROUND SERVICES MANAGEMENT
As Ground Team Supervisor, Ali is responsible for ensuring every aircraft is ready to taxi and takeoff during turnaround. With many layers of information handoff, his teams are constantly delayed for dispatch whether it’s maintenance or turnaround service. With Optym, Ali has real time data tracking and can dispatch teams to the right gates at the right time and provide efficient and speedy aircraft turnaround.
As Ground Team Supervisor, Ali is responsible for ensuring every aircraft is ready to taxi and takeoff during turnaround. With many layers of information handoff, his teams are constantly delayed for dispatch whether it’s maintenance or turnaround service. With Optym, Ali has real time data tracking and can dispatch teams to the right gates at the right time and provide efficient and speedy aircraft turnaround.
As Ground Team Supervisor, Ali is responsible for ensuring every aircraft is ready to taxi and takeoff during turnaround. With many layers of information handoff, his teams are constantly delayed for dispatch whether it’s maintenance or turnaround service. With Optym, Ali has real time data tracking and can dispatch teams to the right gates at the right time and provide efficient and speedy aircraft turnaround.
OUTCOME: GROUND SERVICES MANAGEMENT
As Ground Team Supervisor, Ali is responsible for ensuring every aircraft is ready to taxi and takeoff during turnaround. With many layers of information handoff, his teams are constantly delayed for dispatch whether it’s maintenance or turnaround service. With Optym, Ali has real time data tracking and can dispatch teams to the right gates at the right time and provide efficient and speedy aircraft turnaround.
KEY FINDINGS
KEY FINDINGS
83%
TIME ON TASK
Increase in on-time performance of flights arriving and departing the airport.
Increase in on-time performance of flights arriving and departing the airport.
10%
GATE OPS COST
Reduction in average cost incurred per gate operation.
Reduction in average cost incurred per gate operation.
91%
SATISFACTION RATE
Significant increase in the Passenger Satisfaction Index.
Significant increase in the Passenger Satisfaction Index.
83%
TIME ON TASK
Increase in on-time performance of flights arriving and departing the airport.
10%
GATE OPS COST
Reduction in average cost incurred per gate operation.
91%
SATISFACTION RATE
Significant increase in the Passenger Satisfaction Index.
83%
TIME ON TASK
Increase in on-time performance of flights arriving and departing the airport.
10%
GATE OPS COST
Reduction in average cost incurred per gate operation.
91%
SATISFACTION RATE
Significant increase in the Passenger Satisfaction Index.
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