A LITTLE BIT

A LITTLE BIT

ABOUT ME

ABOUT ME

ABOUT ME

ABOUT ME

I’m a creative technologist designing AI-powered tools and intuitive systems that simplify complex workflows. I’m especially interested in B2B product design — building software that helps teams plan, operate, and scale.

I’ve also led creative direction across consumer goods, retail, fashion, and beauty — bridging product thinking with brand storytelling. I pick up domain knowledge fast, whether it’s decoding financial workflows or mapping supply chains.

Outside of work, I explore narrative and culture through film and photography. Most days, you’ll find me toggling between Figma wireframes, camera rolls, and live dashboards — flat white in hand, tracking down the best Thai spot in NYC or deep in an F1 rabbit hole.

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EXPERIENCE

EXPERIENCE

EXPERIENCE

EXPERIENCE

shvéta labs

shvéta labs

CREATIVE STRATEGIST

CREATIVE STRATEGIST

2024 - Present

2024 - Present

Driving omnichannel brand strategy at the intersection of design, technology, and culture.

Driving omnichannel brand strategy at the intersection of design, technology, and culture.

shvéta labs

CREATIVE STRATEGIST

2024 - Present

Driving omnichannel brand strategy at the intersection of design, technology, and culture.

ORBITAL KITCHENS

ORBITAL KITCHENS

UX/UI DESIGNER

UX/UI DESIGNER

2024 - 2024

2024 - 2024

Creating delightful experiences for various delivery-only restaurant concepts for a virtual kitchen operation.

Creating delightful experiences for various delivery-only restaurant concepts for a virtual kitchen operation.

ORBITAL KITCHENS

UX/UI DESIGNER

2024 - 2024

Creating delightful experiences for various delivery-only restaurant concepts for a virtual kitchen operation.

HELLO ALICE

HELLO ALICE

UX/UI DESIGNER

UX/UI DESIGNER

2022 – 2023

2022 – 2023

Revamped the marketing site experience for Hello Alice.

Revamped the marketing site experience for Hello Alice.

HELLO ALICE

UX/UI DESIGNER

2022 – 2023

Revamped the marketing site experience for Hello Alice.

AIRASIA.COM

AIRASIA.COM

product associate (Design & Marketing)

ASSOCIATE EXP DESIGNER

product associate (Design & Marketing)

2020 – 2021

2020 – 2021

Defined the food delivery app experience for Airasia.com's superapp.

AIRASIA.COM

product associate (Design & Marketing)

2020 – 2021

Defined the food delivery app experience for Airasia.com's superapp.

OMNILYTICS

OMNILYTICS

RETAIL intelligence consultant

RETAIL intelligence consultant

2019 – 2020

2019 – 2020

Developed opportunity gap analyses and implemented customised market insights and digital strategies for fashion brands.

OMNILYTICS

RETAIL intelligence consultant

2019 – 2020

Developed opportunity gap analyses and implemented customised market insights and digital strategies for fashion brands.

FREELANCE

FREELANCE

FREELANCE

FREELANCE

SEQUENCE STUDIOS

SEQUENCE STUDIOS

PRODUCT DESIGNER

2025

A cloud-based media workflow tool designed for production teams to manage assets, tasks, and creative collaboration. I designed the media library, project flows, and access logic with future licensing in mind.

SEQUENCE STUDIOS

PRODUCT DESIGNER

2025

A cloud-based media workflow tool designed for production teams to manage assets, tasks, and creative collaboration. I designed the media library, project flows, and access logic with future licensing in mind.

ABAKUS AI

ABAKUS AI

PRODUCT DESIGNER

2024

Abakus (now Abakor) is an AI-powered accounting platform built for small businesses and their financial teams. I led UX for role-based onboarding, reporting dashboards, and early AI integration to streamline compliance and visibility.

ABAKUS AI

PRODUCT DESIGNER

2024

Abakus (now Abakor) is an AI-powered accounting platform built for small businesses and their financial teams. I led UX for role-based onboarding, reporting dashboards, and early AI integration to streamline compliance and visibility.

EDUCATION

EDUCATION

EDUCATION

EDUCATION

MFA IN DESIGN & TECHNOLOGY

MFA IN DESIGN & TECHNOLOGY

PARSONS SCHOOL OF DESIGN

Graduated

Visual Design Concepts / Narrative & Dynamic Systems / Designing for Usability / Tech Media Democracy / Interaction Design / Typography & Visual Design / Holistic User Experience

MFA IN DESIGN & TECHNOLOGY

PARSONS SCHOOL OF DESIGN

Graduated

Visual Design Concepts / Narrative & Dynamic Systems / Designing for Usability / Tech Media Democracy / Interaction Design / Typography & Visual Design / Holistic User Experience

BACHELOR'S IN INTERNATIONAL BUSINESS

BACHELOR'S IN INTERNATIONAL BUSINESS

GRENOBLE ECOLE DE MANAGEMENT

GRENOBLE EM

graduated

Data Analysis / Market Research & Segmentation / Product Strategy / Product Management / Consumer Behaviour / Micro & Macro Economics / Digital Media for Business / Innovation Management

BACHELOR'S IN INTERNATIONAL BUSINESS

GRENOBLE ECOLE DE MANAGEMENT

graduated

Data Analysis / Market Research & Segmentation / Product Strategy / Product Management / Consumer Behaviour / Micro & Macro Economics / Digital Media for Business / Innovation Management

©2024. All rights reserved.

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©2024. All rights reserved.

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©2024. All rights reserved.

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©2024. All rights reserved.

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